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EAR TO THE GROUND: Jay-Z changes the rules in new album — maybe not for the better

Published 07/11/2013, Grand Forks Herald

Rap music has never been about conformity. It has never been about corporate sponsorships. But Jay-Z’s latest album “Magna Carta … Holy Grail,” his 12th full-length album to date, flips the script entirely, favoring sponsorships and new media over tried and true promotion.

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