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Facebook preferences predict personality traits

Published 03/12/2013, ScienceNOW

Every day, millions of people click on Facebook "Like" buttons, boldly declaring their preferences for a variety of things, such as books, movies, and cat videos. But those "likes" may reveal more than they intend, such as sexual orientation, drug use, and religious affiliation, according to a study that analyzed the online behavior of thousands of volunteers.

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