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Ready to rumble: Super Bowl fans get in the game

Published 01/31/2013, Associated Press

Coca-Cola is asking people to vote for an online match between three groups competing in a desert for a Coke on Game Day. Pepsi and Toyota are using viewers' photos in their ads. Audi let people choose the end of its Super Bowl ad, while Lincoln based its spot on tweets from fans about their road trips.

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