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Advertising’s looking more like us; companies hope older models lure older customers

Published 07/14/2012, Sun Sentinel (Fort Lauderdale, Fla.)

Hey, baby boomers and retirees. If you think you’re seeing yourself reflected in more ads lately, you don’t have to check your vision. In a shift from what has been predominantly a youth-driven culture, advertising is looking more like us — with gray hair, curves and crow’s feet — as companies are increasingly booking older models to court older consumers.

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