‘Hunger Games’ could open at $100 million, surveys suggest
Published 03/02/2012, Los Angeles Times
On Thursday, Lionsgate’s adaptation of the best-selling book came onto “tracking,” the survey data used by Hollywood executives to measure pre-release interest, and the numbers are massive. People who have seen the numbers but were not authorized to discuss them publicly said the film, which debuts March 23, could have a domestic opening weekend of close to, and possibly more than, $100 million.Word count: 320
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