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Beef industry: Rope, throw and … ear tag ’em

Published 01/21/2012, McClatchy Newspapers

Ranchers see demise of branding, a symbol of the West
One of the West’s most enduring symbols is fading like a red-hot branding iron cools to ashen gray. With concerns over disease and global trade trumping tradition, federal regulators want ranchers to swap the old-fashioned cattle brand for electronic ear tags to quickly and reliably identify livestock.

Word count: 968

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