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Dentists turn to marketing after getting brush-off from patients

Published 12/26/2011, McClatchy Tribune

For a quarter-century, Dr. Terry Vines built his Redlands, Calif., dental practice the old-fashioned way: one mouth at a time. Vines sponsored youth soccer teams. He renovated historic buildings around town to build good will. He turned his waiting room into a cozy nook with soft chairs and a big-screen TV.

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