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A classic comes back: The old-fashioned shave

Published 12/24/2011, Chicago Tribune

Although there are plenty of men who prefer the convenience of a quick shave with a disposable or electric razor, sales of traditional wet shave products are on the rise. Last month, more than 250 men, most in their 20s and early 30s, gathered at the Palmer House hotel in Chicago for the city’s first Great Shave event. The party, hosted by Chicago-based merchant Merz Apothecary, touted YouTube shaving stars, barber demonstrations and razor displays.

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