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Not exactly your 2010 Black Friday: Earlier deals, longer hours woo shoppers

Published 11/25/2011, AP Retail Writer

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For three days starting on Black Friday, 152 million people are expected shop, up about 10 percent from last year, according to the National Retail Federation. That's good news for retailers, many of which depend on the busy holiday shopping season for up to 40 percent of their annual revenue.

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