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Target puts new emphasis on entertainment

Published 10/12/2011, Star Tribune (Minneapolis) / MCT

Target's entertainment section already plays a key role in attracting customers. Books, movies and music, along with software and electronics, made up roughly 20 percent of Target's sales of $65.8 billion last year. But executives sense an opportunity to deepen Target's grip on a shrinking entertainment market by better emphasizing its store assortments.

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