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MTV reinvents itself - again - with new generation

Published 05/28/2011, AP Television Writer

The latest reinvention has MTV with its best ratings in five years. The third season of "Jersey Shore" was the network's top-rated show ever, and the second season of "Teen Mom" similarly zoomed up the charts. The challenge now is figuring out how to build on that success and know when to be ready for the next reinvention.

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