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Logo by logo, UND changes its brand

Published 11/14/2010, Associated Press

Duke without the Blue Devil? Notre Dame without the Fighting Irish? Most students and alumni at those proud universities wouldn't dream of dropping those enduring symbols of school pride. But that's exactly what's happening at the University of North Dakota, where the state's flagship school is undergoing a mandatory facelift after the NCAA concluded the 80-year-old Fighting Sioux nickname was hostile and abusive.

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