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OBIT: Bob Guccione, 79, Penthouse magazine founder

Published 10/21/2010, Associated Press

Bob Guccione, who once tried the seminary, estimated that Penthouse earned $4 billion during his reign as publisher. He was listed in the Forbes 400 ranking of wealthiest people with a net worth of about $400 million in 1982. But Guccione's empire fell apart thanks to several bad investments and changes in the pornography industry, which became flooded with competition as it migrated from print to video and the Internet.

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