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When people yelp, they listen

Published 03/26/2010, Chicago Tribune

Ashley Galliart wasn’t planning on making so many cupcakes. A year ago, she opened Luscious Layers Bakery in Chicago’s Bucktown neighborhood as a wedding cake specialist, with additional treats, including cupcakes, for sale in her shop’s front case. Then the reviews started trickling in on Yelp, the Web site where users rate local businesses. Positive buzz drove customers to the store, many of them in search of cupcakes.

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