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Animal welfare victories prompt farmers’ PR moves

Published 12/25/2009

Consumers have been led for years to believe California cows are happy, which is why many were sickened when images surfaced of a washed-up milker, too weak to stagger to slaughter, was rolled, pushed and run over by a forklift operator. That prompted the biggest beef recall in U.S. history and contributed to sweeping legislation designed to improve the lives of farm animals. But more important for farmers, it awakened the masses to the stark reality for many animals raised for food.

Word count: 927

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