AT THE OFFICE: E-mail marketing is growing stronger
Published 12/03/2009, McClatchy Newspapers
Whitney Zimet, a busy Miami mom, has figured out a way to build her small business during all hours. She mingles with other moms, hoping to cajole them into giving her their e-mail addresses. Then, she adds the coveted address to the distribution list for her e-newsletter, I am the Maven, filled with coupons from advertisers.Word count: 794
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