AUTO NEWS: Ford targets young drivers with Fiesta Movement
Published 07/13/2009, The Dallas Morning News
In an unusual marketing move, Ford Motor Co. gave 100 Fiestas to young drivers nationwide for six months, hoping they will talk and blog about the small, distinctively shaped sedans and take them places where they can be seen. Ford CEO Alan Mulally, at the helm of the only Detroit Three automaker that didn't file for bankruptcy, has put a priority on bolstering the automaker's burly truck lineup with an array of refined compact and midsize sedans.Word count: 849
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