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GUEBERT: Cattlemen fishing, in checkoff-style

Published 02/23/2012, The Daily Republic

Most state beef councils spend less than a thin nickel per year per person to promote beef in the most populous states and 30- to 100-times more in states with more cows than coyotes. Is the goal of the beef checkoff to convince cattlemen that the checkoff is good or convince consumers that beef is good?

Word count: 657

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