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ROGER WILTZ: Herter's added color to industry

Published 08/31/2011, The Daily Republic

If you’re 50 or older, you might remember when Herter’s opened a store in Mitchell. That store would pale in comparison to today’s Cabela’s, but back then it was a very big deal. I still have plastic ammo boxes, fishing lures and reloading components purchased in that store where every product was “World’s Finest.”

Word count: 826

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