S.D. ranch goes grass-fed, now embraces agritourism
Published 08/09/2010, Rapid City Journal
EDGEMONT (AP) — Edgemont-area rancher Mark Hollenbeck is capitalizing on two agricultural trends at once.
He started his Sunrise Ranch five years ago, looking to include hunting as agritourism.
But today, the six-bedroom hunting lodge he built houses vacationers who don’t want to shoot their dinner. Instead, they want to learn about Sunrise’s organic, grass-fed beef and lamb production.