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What the ...? Wisconsin Tourism Federation changes name to avoid potentially vulgar acronym

Published 10/01/2009, The Associated Press

MADISON, Wis. - A Wisconsin tourism lobbying group is changing its name after realizing its initials formed a crude acronym. The Wisconsin Tourism Federation group did a quiet rebranding in July, changing its name to the Tourism Federation of Wisconsin and updating its logo from WTF to TFW after it was featured on Web sites and blogs poking fun at it. It had no way of knowing 30 years ago that the letters would go on to take on a crude association.

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