Journal parent rebrands as RiverTown Multimedia
Published 06/08/2012, River Falls Journal
The River Falls Journal won’t surrender its hometown identity but a new name for the parent group means to tell the public it’s much more than 10 newspapers operating under the former RiverTown Newspaper Group identity. “We’re rebranding as RiverTown Multimedia to reflect the changes of our industry,” Division Director/Publisher Steve Messick said.Word count: 321
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