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Bling is big in Detroit

Published 01/16/2013, The Jamestown Sun

Headlights, grilles and other doodads are stepping up and popping out on cars. Car bling is proliferating, from daytime running lights that go up the hood of the new Cadillac ATS, to a wide, bold grille on the Ford Fusion, to engraving within the lamps of the new Corvette and Ford Transit. It is inexpensive but distinctive, providing automotive eye candy that can even boost gas mileage or improve safety. Bling isn’t new, but advancements in technology and design are allowing automakers to do more of it and move it from luxury cars into the mainstream.

Word count: 883

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