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Jasmine Maki, Forum News Service, Published May 04 2014

AppSnap: Wish a boutique experience

The free app Wish is a new way to shop.

Instead of browsing favorite brands, stores or specific items, the app gives users a selection of clothing and accessories they won’t find elsewhere. It’s like a small boutique experience in an app.

Items are listed with just a photo and price tag, so users can quickly scroll through and find pieces that appeal to them. Whether it’s a long chunky sweater or an embellished body contour dress that catches one’s eye, she can click to save or buy.

Items can be saved in various lists to be shared with friends and family – perfect for birthday and Christmas wish lists. Or, they can be easily purchased right within the app; I love that Wish doesn’t send users to a Web browser to complete the purchase.

And, the purchasing process is as quick and simple as if the user was shopping in a boutique.

The app’s best sell, though, is its reward system. Users are given gift cards, which are automatically applied to their transactions. There’s no need to remember a code or apply the coupon. Users can gain gift cards by sharing items with their friends and followers.

Because the app isn’t tied to one specific store, there are fresh items every day, and the items are all fairly inexpensive, with pieces ranging from $10 to $70.

With women’s and men’s clothes, along with home decor and random gadgets, the app is for everyone. So, if you’re looking for some one-of-a-kind pieces for your own closet or a special gift for a friend, download Wish.