John Trelstad, Fargo, Published February 13 2014
Letter: News about Hooters is goodI think it says something encouraging about where our community is heading when owners of the Hooter’s restaurant franchise decide they’re not willing to bet their money on long-term viability of this particular marketing methodology. Tip of the hat to Kerry Fernholz and his partners.
Fernholz said the Fargo Hooters franchise agreement expired, and renewing would require a 20-year agreement. “The current ownership (FTS Holdings) has decided they … don’t want to go that route,” Fernholz said.
He said Hooters has done fine in Fargo, but he noted the restaurant has a “connotation” and isn’t accepted by all restaurant-goers.
While I would like to believe that the restaurant ownership is making their decision to not renew with Hooters Inc. for reasons opposed to objectifying women, I can’t speak to their internal motivations.
So, for the time being, let’s redirect that Tip o’ the Hat back to our community, the marketplace that they dare not count on to supply enough customers to make a Hooters franchise worthwhile going forward.