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Angie Wieck, Published January 29 2014

New bridal store opens in downtown Fargo

FARGO – “Your Day, Your Decision” is a motto taken seriously by owners of Your Day by Nicole, a new bridal store in downtown Fargo.

Brittany Beauchene and Nicole Gruchow want their store to provide an exclusive and intimate decision-making experience for couples.

“You come in here and you’re going to have an experience you’re not going to get anywhere else. We’re very one on one,” Beauchene said.

Your Day by Nicole features a selection of wedding and bridesmaid dresses from designers such as Watters that are not available elsewhere in the area.

The store also offers men’s tuxedos and suits for sale or rent, which Beauchene knows a thing or two about. Her father is Tim Halberstadt, the owner of men’s retailer Halberstadts on Broadway next door.

Gruchow’s expertise is evident in their display of custom jewelry. She has 11 years of experience in the fine jewelry business, including time spent designing custom wedding and engagement sets.

In addition to their merchandise, the women have formed partnerships with area photographers, videographers and bakers. They also hope to do business with an area florist in the future. Beauchene has even gone so far as getting licensed to officiate at ceremonies.

“The idea is that we’re a one-stop shop,” Beauchene said.


Business: Your Day by Nicole

Location: 102 Broadway, Fargo.

Phone: (701) 478-1970

Hours: 10 a.m. to 7 p.m. Monday through Friday; 10 a.m. to 5 p.m. Saturday; and noon to 5 p.m. Sunday.

Readers can reach Forum reporter Angie Wieck at (701) 241-5501