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Dave Olson, Published November 22 2013

Trade Talk: Local Harley-Davidson dealership changes hands

The Harley-Davidson dealership here has been sold to a family that operates Harley-Davidson dealerships in Sioux Falls and Watertown in South Dakota.

The West Fargo dealership at 600 Main Ave. W. has been known as Fargo Harley-Davidson Sales.

As a result of the ownership change, the dealership is now called Harley-Davidson of Fargo.

Most of the staff will remain the same, according to the Entenman family, which purchased the dealership from Del Hofer, who owned it for many decades.

“We are excited and proud to be a part of Fargo. It’s a great city full of great people,” said Jim Entenman, an owner of J&L Harley Davidson in Sioux Falls and Glacial Lakes Harley-Davidson in Watertown.

J&L Harley-Davidson was founded in the 1970s by Jim Entenman and his brother, Lonnie.

Jim Entenman’s sons, Jimmy and Joe, are also part owners in the family business.

“Our goal is to bring in a bigger selection of productions in all our departments,” Joe Entenman said, adding that they will focus on customer service, including more riding events and expanded hours.

Eye clinic sold

Longtime West Fargo optometrist Dan Levin has purchased Eyes on 43rd, at 1695 43rd St. S., Fargo.

Levin plans to rename the clinic Eyesite Family Eye Care.

Levin will also continue to work out of his clinic in the Costco store on Veterans Boulevard in West Fargo.

Eyesite Family Eye Care will offer family eye care, as well as eyewear and contact lenses.

Clinic hours will be 8 a.m. to 6 p.m. Mondays, 8 a.m. to 7 p.m. Tuesdays and Thursdays, and 8 a.m. to 5 p.m. Wednesdays and Fridays.

Starting in December, the clinic will also open from 9 a.m. to 2 p.m. on Saturdays.

The phone number at the new clinic is (701) 235-3937.

Boutique opens

Mystique Boutique has opened at 412 Broadway in downtown Fargo.

The store caters to women and specializes in plus and junior sizes.

It also offers bath and body products, gifts, jewelry, purses and shoes and boots.

Owner Angela Rodacker said she chose the downtown location because she likes to do her own shopping downtown.

“I think it kind of fit,” she said of her new store.

Store hours are 10 a.m. to 6 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and noon to 4 p.m. Sunday.

The phone number at Mystique Boutique is (701) 799-4390.


Readers can reach Forum reporter Dave Olson at (701) 241-5555