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Angie Wieck, Published October 17 2013

New Fargo boutique is 'where the runway meets everyday life'

FARGO – Manager Rachel Stone says Showtime, a new boutique and café in downtown Fargo, is “where the runway meets everyday life.”

The store specializes in shoes and accessories similar to those worn by Taylor Swift, Rihanna and Beyoncé, said store owner Faith Dixon, Stone’s sister.

Dixon said she pays attention to styles worn on MTV and BET and orders all of her merchandise from distributors in New York and her native home of Chicago.

When she realized her potential store location included a kitchen area, she thought of another way to bring a little of Chicago to Fargo.

Her husband, Charles, operates a small café featuring Chicago-style hot dogs, soups and other lunch items during store hours.

He loves to cook and already had plans to open a catering business, so Dixon thought operating a small café within her store was a great place to start.

The café offers a place for shoppers to grab a bite, but Dixon said it also serves as a place for men to wait while their wives or girlfriends shop. The café’s big-screen TV is often turned to a football game.

Dixon was inspired to open Showtime after many friends from her parents’ church, Latter Rain Ministries, and her day care, Hope Childcare, would ask her where she purchased her accessories.

After operating an online catalog for a time, Dixon decided to open a store of her own.

She said the store stands out because of the affordability and uniqueness of the merchandise.

Thanks to deals with great distributors, Dixon said she can keep most of her merchandise priced under $30.

While larger retailers order dozens of pairs of the same shoe, Dixon caps her orders at just 12. She orders only a few of every size between 6 and 11 and never reorders the same shoe.

“Once they’re sold, they’re sold,” Dixon said. “Girls don’t like to wear the same thing. We like our own style.”

Business: Showtime

Location: 1200 1st Ave. N., Suite C, Fargo.

Hours: 11 a.m. to 5 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday.

Readers can reach Forum reporter

Angie Wieck at (701) 241-5501