Forum staff reports, Published October 04 2013
Prather retires as vice president of broadcast for Forum CommunicationsFARGO – Mark Prather, vice president of broadcast for Forum Communications Co., has retired.
His last day of work for FCC was Friday.
“I worked with Mark for 23 years, and he was just a great guy. He helped make WDAY the news leader in our viewing area, and he kept us there,” said Lloyd Case, president and CEO of Forum Communications.
“Mark would tell you that it was his staff, which certainly helped, but because of his knowledge of the broadcast industry, he definitely was a big part of WDAY’s success,” Case said. “There’s only one Mark Prather, and we will definitely miss him.”
Prather, a Sioux City, Iowa, native, was involved with radio and television broadcasting for 34 years.
He was general manager of broadcast operations for Forum Communications from 1990 to 2009. Over that span, he supervised the flagship WDAY radio and TV stations in Fargo, and FCC’s other radio and TV operations in the region.
He was named vice president of broadcast in 2009.
Prather could not be reached for comment Friday.
Before joining FCC, he worked for Avant Corp. from 1978 to 1990.
He began his broadcasting career at KOWH in Omaha, Neb., after graduating from Wayne (Neb.) State College.
Jeff Nelson, news director for WDAY-TV, said Prather was a good boss.
“I’m going to miss him,” Nelson said.
“He did a lot of good things here. He helped us get HD (high definition television). And he held us accountable,” Nelson said. “One of the reasons WDAY was so successful was Mark Prather.”
Prather’s successor will be named Sunday night on WDAY-TV news.