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Dave Olson, Published August 22 2013

Revamped Indian motorcycles roll into Fargo

FARGO – Indian Motorcycle of Fargo is one of the first dealerships in the country to offer the brand’s all-new line of cycles.

Indian unveiled its Chief models earlier this month at the Sturgis Motorcycle Rally in South Dakota and the bikes began arriving in Fargo on Thursday.

Today through Sunday, customers will have a special opportunity to get a close look at the new bikes, which were engineered by Polaris Enterprises, the company that purchased the Indian brand in 2011.

“The technology they (Polaris) were able to put into these bikes has been superior, over the top,” said Ceaja Philp, spokeswoman for the Fargo dealership, which also handles the Triumph line of cycles.

Philp said Indian’s new models get a bigger engine – 111 cubic inches of displacement, up from 105 cubic inches – as well as anti-lock brakes and keyless start.

The Chief line also gets a new appearance, which is actually a nod to Indian’s roots as America’s first motorcycle company, having been founded in 1909.

“It took a step back to an old-school look; it has a ‘40s look,” Philp said of the Chief line.

The bikes come in three trim models: the Classic, which starts at $18,999; the Vintage, starting at $20,999; and the Chieftain, starting at $22,999.

Philp said that in addition to introducing the new bikes, this weekend’s “Demo Days,” which run through Sunday, will give customers a chance to take advantage of special prices on apparel and accessories.

But it’s the new bikes that are getting the attention, according to Philp.

“We’ve had a lot of pre-deposits on the bikes. People are extremely excited about their performance, their history,” said Philp, who predicted there’s going to be a lot of new Indian owners.

The motor sports industry talks about the new U.S.-built Indian models as a challenge to Harley Davidson, but Philp remained diplomatic, saying only that Indian’s commitment to preserving its nostalgic appeal while keying on performance means “People have a choice in American bikes.”

Readers can reach Forum reporter Dave Olson at (701) 241-5555

If you go:

What: “Demo Days,” an opportunity to look over and test ride the new 2014 line of Indian motorcycles.

Where: Indian Motorcycle of Fargo, 2745 Main Ave., Fargo.

When: Friday, 9 a.m. to 5 p.m.; Saturday, 9 a.m. to 3 p.m.; and Sunday, 11 a.m. to 5 p.m.