Lincoln dealers get a whiff of how to sell to luxury car buyers
Published 08/12/2013, INFORUM
After decades of selling hulking Town Cars to retirees, Ford Motor Co. wants the Lincoln brand to appeal to younger, more discerning buyers. Lincoln unveiled the sleek MKZ sedan this spring, and six more models will follow. It purged underperforming dealerships and is prodding the rest to make expensive updates.Word count: 1255
The full article is available to newspaper subscribers. If you are a subscriber please log in to continue reading.