Michael Connor, rural Starkweather, N.D., Published June 28 2013
Letter: Money is wasted on smoking adsI have a few questions for the North Dakota Department of Health regarding its “ND Quits” campaign.
In the past several weeks, I have noticed full-page, full-color ads in the state’s major newspapers, plus all of the weekly papers in this region of the state, promoting the campaign so vigorously directed against the few remaining folks who would dare to light up a cigarette in our state. My questions:
- What is the cost of those full-page, full-color ads being published?
- What is the advertising agency being paid that put this campaign together?
- Why isn’t this total waste of cigarette settlement dollars used instead for programs in our K-6 classes to better educate those young people?
It is not necessary for the North Dakota Department of Health to run a ful-page ad to provide the answers to these three questions; a simple news release from Bismarck (not each of the county health department offices) will suffice.
An interesting side note: I have not noticed any cries of outrage about this waste of money from the media (print, TV, radio) that certainly benefit from this waste.