John Wheeler, WDAY, Published June 22 2013
Weather Talk: Weather Channel switch is done by your TV providerUnless a serious storm is bearing down on you at the time, storm interruptions on television can only be annoying. At WDAY, our policy is to interrupt programming for all tornado warnings and also for the more serious severe thunderstorm warnings and flash-flood warnings because we consider these situations we consider to be life-threatening.
Less serious warnings, such as those with 1-inch hail or 60 mph winds, we merely display the information in a “crawl” on the bottom of the screen. When your program is interrupted and the television is switched to The Weather Channel, it is your television provider (cable or satellite) doing that. WDAY is an affiliate of ABC. The Weather Channel is owned by NBC, so WDAY would never send its viewers to a competing network for weather information.
During the NBA Final Game Seven on Thursday night, there was severe weather. Many people called or wrote to complain about all the interruptions, but the vast majority was not the responsibility of WDAY-TV.
Have a weather question you’d like answered? Email firstname.lastname@example.org,
or write to WDAY Stormtracker, WDAY-TV, Box 2466, Fargo, ND 58108 Read the blog at http://stormtrack.areavoices.com/.