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Forum staff reports, Published May 08 2013

NDSU team excels in PR competition

FARGO – The Bison Inc. team of NDSU seniors Danielle Anderson, Nathanael Macy, McKenzy Olson and Lauren Sobolik has been named a finalist in the Bateman Case Study Competition sponsored by the Public Relations Student Society of America.

The team will compete for first place against students from Loyola University and Kent State University when they pitch their “I Stand” anti-bullying awareness campaign via Skype on Friday.

While developing the campaign, the group researched literature on bullying, interviewed local school administrators, held focus groups and surveyed middle school students.

In February, they implemented “I Stand” at Dilworth-Glyndon-Felton Middle School.

The campaign focused on bystanders, encouraging students to stand up for those being bullied and show bullies their behavior is unacceptable. The team used personal interactions, hands-on activities, video and social media to engage students with their message.