Associated Press, Published April 11 2013
Reebok drops rapper following heavily criticized pro-rape lyrics in song
The sneaker brand said in a statement Thursday that “Reebok holds our partners to a high standard and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”
Ross formally apologized for his lyrics on Rocko's song “U.O.E.N.O.” in a tweet last week. It came the same day a women's group, UltraViolet, protested outside of one Reebok's stores in Manhattan.
In Rocko's song, Ross raps about giving a woman the drug MDMA, known as Molly, and having his way with her.
“Put Molly all up in her champagne, she ain't even know it, I took her home and I enjoyed that, she ain't even know it,” he says.