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Wendy Reuer, Published January 22 2013

Downtown Community Partnership picks logo winner

FARGO – A local freelance graphic designer was named the winner of a Downtown Community Partnership logo design contest.

The colorful design by Jessi Larson, 27, was chosen from among more than 20 entries for its color and story, said Michael Hahn, president and CEO of the partnership.

Larson, who used grass green, sky blue, harvest orange and wheat yellow for her logo, said she pulled the color pallete from pictures that included downtown Fargo, a bird’s eye view of the area and a ready-to-harvest wheat field.

“I feel that these images represent downtown, the community, and our natural landscape quite well,” Larson said.

The four colors are formed into a circle with four words: promote, advocate, educate, envision.

The four-point design not only falls in line with the four cities of the metro area, but the circle’s center is the heart of the design, just like downtown Fargo is the heart of the region, Hahn said.

The logo contest was part of a rebranding effort by the partnership. Along with choosing a new logo, the DCP revamped its vision and mission statements.

The new vision statement is: “Our vision is for Downtown to be a thriving, vibrant, innovative, sustainable heart of the region.”

The new mission statement: “The mission of the DCP is to be promoters, advocates, educators and visionaries of our historic Downtown by connecting and partnering inside our community and beyond.”

Hahn said it was just the right time for the DCP to undergo a logo and statement change this year.

“Our mission statement in the past was too vague,” he said.

Larson graduated from North Dakota State University with a degree in interior design. The Hawley, Minn., native is a full-time interior designer at Michael J. Burns Architects in Moorhead. She also does freelance graphic design work.

Readers can reach Forum reporter Wendy Reuer at (701) 241-5530

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