« Continue Browsing

e-mail article Print     e-mail article E-mail

Published December 13 2012

Alcohol sales top $900K at TCF Bank Stadium

MINNEAPOLIS – Beer and wine sales topped $907,000 in their first season at the on-campus University of Minnesota’s TCF Bank Stadium, with beer sales trouncing earlier projections, yet university officials say the trouble some feared never materialized.

Sales at the Gophers’ seven home football games averaged $129,610.

Associate Athletics Director Scott Ellison said the university sold between 12,000 and 13,000 cups of beer at each game – far more than initial projections of 7,000.

Profits from alcohol sales will go to the athletics department. Ellison said university officials are still tallying up the expenses and should have the final numbers within the next few weeks.

Ellison said fans gave mostly positive feedback about the alcohol sales, though there were complaints about beer spills and the feeling of being squeezed on the stadium’s west plaza, where the beer tents were erected.

High prices may have limited consumption. Beer and wine went for $7.25 a cup. And because the beer tents were on the west plaza, students had to walk to the opposite end of the stadium to buy a maximum of two drinks at a time.