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Angie Wieck, Published December 06 2012

JL Beers says: ‘Tap that App!’

FARGO – JL Beers is encouraging their customers to “Tap that App!”

The bar and restaurant has launched a free mobile app to help customers keep up with JL Beers’ ever-changing selection of tap beers, read, write and share beer reviews, and keep a diary of personal consumption and tasting notes.

Co-owner Lance Thorson came up with the idea based on existing beer review websites. He wanted to create a site that concentrated on the beers they serve locally.

Because JL Beers brings in several beers every week, it doesn’t print new menus each time a new product is introduced.

“This (the app) is the quickest and most informative way for us to get what we have on tap into the hands of our customers,” Thorson said.

MacDalton Berns and the team at Absolute Marketing in Moorhead made Thorson’s vision a reality.

They designed an app that also allows customers to search beer offerings by state or country of origin, by style of beer and by customer ratings.

Berns said the original app was quietly debuted months ago. After making a few enhancements based on customer feedback, a second version was recently launched. The app has now been downloaded more than 1,000 times.

The app is an extension of JL Beers’ social media strategy, Thorson said.

When customers post a comment through the app, they will be able to post that information to their Facebook page. Friends who see the post may continue a conversation about the beverage through Facebook.

“It kind of creates a beer culture and camaraderie,” Thorson said. “It’s just kind of a fun thing for our guests to experience and share with one another.”

To download the app, visit http://jlbeers.com/apps or search for JL Beers in Google Play or the Apple app store.

JL Beers has locations in Fargo, West Fargo, Moorhead, Grand Forks, Bismarck and Sioux Falls, S.D.


Readers can reach Forum reporter Angie Wieck at (701) 241-5501


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