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Angie Wieck, Published November 30 2012

Big & Bold

Marion, N.D. - Although Sally Tvedt was inspired to start her accessory line, The Sassy Ranch, while attending a bucking horse sale, her jewelry isn’t just for cowgirls.

A majority of her pieces do have a Western feel, but many also feature large crosses and other pendants that appeal to any woman who appreciates large, bold jewelry.

Tvedt occasionally makes daintier pieces but admits her motto is more, “If you want something tiny and exquisite, go to JC Penney’s.”

Tvedt launched the business about seven years ago after attending a horse sale in Oklahoma City with her husband, George. She saw eye-catching Western jewelry there that inspired her to create something similar in her home near Marion.

She started by purchasing beaded necklaces and adding Conchos, crosses and other pendants, but eventually she began creating completely original pieces.

Most of her sales come from posting photos on Facebook. The Sassy Ranch business and group Facebook pages have garnered more than 1,100 “likes” over the years, some from fans as far away as Australia and Great Britain. Customers can place their order on her Facebook page or by contacting Tvedt directly by phone or email.

In addition to Facebook, Tvedt occasionally hosts parties where she displays finished accessories as well as different beads and pendants so people can place custom orders.

Rodeo queens have commissioned Tvedt to create jewelry and even to “bling out” their boots, which Tvedt says involves attaching Swarovski crystals to the boots so they stand out. She has also been called on to create custom necklaces for brides and complementary pieces for attendants.

Tvedt has been approached to participate in a few showcases but says she is not interested in mass production at this point. Because she uses unique beads and pendants, it would be difficult to buy enough to fill large orders of the same design.

Tvedt said her originality is what many of her customers appreciate the most.

Robbie Daniels, DJ for The Fox 107.9 FM morning show, said she’s a fan.

“I am a jewelry nut, and what I loved immediately from her jewelry is that it is totally unique and nothing looks like it,” she said.

Phone: (701) 669-2532

Email: sassyranch@hotmail.com

Readers can reach Forum reporter Angie Wieck at (701) 241-5501