Associated Press, Published November 10 2012
YWCA Cass Clay to receive $15,000FARGO – The YWCA Cass Clay raised $31,000 through the Allstate Foundation’s Purple Purse campaign during Domestic Violence Awareness Month in October.
The Allstate Foundation launched the program to raise awareness about domestic violence and raise money for local YWCA associations and the YWCA USA.
Though each local association had a cap of $15,000, any additional money raised through purse-passing will be donated to the YWCA USA, up to $250,000.
Fargo-Moorhead businesses, college campuses, celebrities and community members passed 10 purple purses 3,124 times and checked them in online to benefit the YWCA Cass Clay, which was one of 14 associations nationwide chosen to participate.