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Source: www.springwise.com, Published November 06 2012

Hot Topics: Honda markets pink car to women

TOKYO, Japan – Makers of a new pink version of the Honda Fit hope the vehicle will appeal to female drivers in Japan.

Not only has the company taken a special look at the car’s safety features, the Fit She’s model contains some nonconventional beauty features.

The windshield evidently provides “wrinkle protection” by blocking 99 percent of ultraviolet rays, which have been shown to cause signs of aging.

The air conditioning system features a climate control technology Honda is calling a “Plasmacluster,” which the company claims helps improve passengers’ skin.

The Fit She’s flagship model comes in pink, complete with pink stitching on the steering wheel and seats, and a pink keyless entry device. But the model, which is only available in Japan, also comes in black, brown and white.