Sweet contests key ingredient in Cass-Clay marketing revival
Published 10/26/2012, INFORUM
FARGO - When Twin Cities-based Kemps purchased Fargo-based Cass-Clay Creamery earlier this year, the plan was to keep Cass-Clay’s well-known regional brand unchanged. And Kemps has pretty much stuck with that plan but for one thing: It is whipping up increased marketing for the creamery, which was born in the mid-1930s as a cooperative association.Word count: 540
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