Wendy Reuer, Published October 25 2012
European Market opens
The shop at 7 8th St. S. in Fargo is founded by Russian immigrant Katerina Berg, who said foods from countries such as Russia, Poland, Norway, Germany and France will offer a taste of home or heritage for patrons.
“I want the people to be able to touch their homeland in the Fargo-Moorhead area,” she said.
Berg said she ensures all of her products are top quality, ordering mostly from boutique shops in Chicago and New York. She is generally on the hunt for products that do not use genetic modifications of any kind.
“I try to sell most natural and healthy food,” Berg said.
Berg imports sausage from a Chicago plant that uses traditional Polish recipes.
“Europe has been keeping (the recipes) secret for many years,” she said.
Cans and jars of items such as Polish pickles or Norwegian cod liver line the walls of the European Market with names written in native languages. Meat and dairy products such as Wiejski, a brand of Polish milk, are sold from the many coolers.
Berg also has frozen foods such as cranberries, black currants, sea buckthorn berries and pitted cherries. The exotic fruits are hard to find in this area, she said.
Roshen cakes and fine desserts are available as well as high-end caviar, Berg said.
Roshen is a Ukrainian confectionary company revered for its chocolates and Kiev cakes made at the Karl Marx chocolate factory in Kiev, Russia, she said.
Berg moved to the U.S. from Russia shortly after Sept. 11, 2001.
She and her husband, Keith Berg, a native North Dakotan, have a 10-year-old daughter and 6-month-old son.
Berg said her husband will help with the store part time, but for now she is the sole proprietor and employee.
If all goes well, she looks to add more part-time employees in the future, Berg said.
During the holiday season, Berg plans to create meat and cheese trays to order.
Fellow Russian immigrant Olga Sholy is providing gift items to be sold at the store. Handmade pressed-wood trinket boxes and traditional nesting dolls are unique hand-painted imports from Russia that will be sold at the European Market.
“We thought it was a good idea for Christmas (gifts),” Sholy said.
The European Market will open at 10 a.m. today, with a grand opening celebration from 4 to 6 p.m.
The shop will be open 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday.
If you go
What: European Market grand opening event
When: 4-6 p.m. today
Where: 7 8th St. S., Fargo
Info: Samples and caviar will be served.
Phone: (701) 371-5551
Readers can reach Forum reporter Wendy Reuer at (701) 241-5530
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