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Sherri Richards, Published October 11 2012

Pinup on the Plains

FARGO – What started as a customer appreciation event for Yvonne Denault’s boudoir photography clients has become the hottest event in town, in more ways than one.

All 500 tickets have been snagged for tonight’s Pinup on the Plains, a girls-only event featuring glam attire, decadent desserts, a pinup photo booth, a lyrical pole dancing performance and the Bad Weather Burlesque show.

This is the third year for the Pinup event, held at the Plains Art Museum, and each year the number of women attending has nearly doubled.

“They feel sexy going to this thing, like they’re part of some movement in Fargo that, frankly, some people embrace and some people don’t,” Denault says.

While Denault hosts the event – and admits it’s a great way to book new boudoir sessions – she says she no longer considers it her event.

“It’s the community’s event,” she says. “I’m very humbled by this whole experience.”

The event celebrates women much the same way Denault’s boudoir photos do. Women are encouraged to dress however they like – in full-length gowns, sparkly cocktail dresses or pin-up attire – with no judgment.

“A lot of women come by themselves. I see more women who go solo than women who come with other women. It just goes to show they feel comfortable to dress up,” Denault says. “The women that are there, they understand what we’re about. I think it inspires women to be more embracing of the differences in women, period.”

Denault’s photography is on display during the event. There are vendor booths featuring partner businesses, which also sold $20 discounted tickets in advance. Regular-priced tickets were $28.

Brittany Krueger, of Fargo, owns the Detroit Lakes, Minn., shop Affairs by Brittany, one of the partner businesses for Pinup on the Plains. She describes it as “the event” of the fall. She sold out her stash of tickets within a week and a half.

“It’s the ultimate girls’ night out,” Krueger says.

Diane Hochhalter, of Valley City, N.D., is attending the event for the second time tonight.

“I love the fact that you can dress up to the nines,” Hochhalter says. “It’s just a really classy, fun, wonderful feeling when you’re there.”

Hochhalter notes that after high school and college, women don’t have many excuses to get glammed up.

“Women, especially in our 30s, we want something to look forward to for ourselves, to celebrate a fun night out,” she says. “Why should teenagers have all the fun at prom?”