Wendy Reuer, Published October 08 2012
Locally owned furniture store offers design service, financing
Matthew Sandau said his new store – Aartisan Home Furnishings – will fill a niche that has been missing in this area for some time.
When Sandau and his business collaborator, Mike Marcil, set out to map the mission for Aartisan Home Furnishings, they wanted to offer a variety of unique pieces and return the furniture business to one that is service oriented.
Amid the 8,700-square-foot showroom at 4575 23rd Ave. S., Suite 600, in Fargo are quality leather pieces mixed with eclectic end tables and coffee tables. A classic table and chair set refurbished by local craftsmen into a modern deco look is featured near the front, and a mirror made of recycled materials hangs on the wall.
Spring Air mattresses manufactured in Grand Forks fill up the bedroom section.
“We’re trying to put together an eclectic group of furniture,” Sandau said.
“The complaint we got was people were complaining that they couldn’t find what they wanted here (in the Fargo-Moorhead area) and they were going to Minneapolis,” Marcil said. “So much of the furniture in the studios has become very bland and very, very generic and Chinese made.”
The store, open from 10 a.m. to 8 p.m. Monday through Saturday and noon to 6 p.m. on Sundays, focuses on the customer experience, with up to a dozen furniture consultants instead of just salespeople, Sandau said.
Sandau said thousands of items can be ordered through the store if clients can’t find what they are looking for on the sales floor.
“We’re trying to merge the local component with whatever we can order in for you,” he said. “Even if they don’t get it through us, we’re still going to help them find what they want.”
A staging program is available for real estate agents or homeowners who need to rent furniture to showcase their property.
Because Aartisan deals in mid- to high-end pieces, anyone on any budget can come in and discuss their furniture needs, Sandau said.
Marcil said no-credit-check leasing and financing plans are also available.
“It’s a brand-new concept, and it’s never really been done before,” he said.
The pair joined forces about five years ago when Sandau was in the furniture business in Detroit Lakes, Minn.
Sandau, a disabled Army veteran who was injured while serving in Iraq, had always hoped to start his own business, and Marcil said he found Sandau’s drive “inspiring.”
The shop opened Monday with special events running throughout the week. More information can be found at Aartisan’s website at www.
If you go
What: Aartisan Home Furnishings
When: Open 10 a.m. to 8 p.m. Monday through Saturday; noon to 6 p.m. Sundays
Where: 4575 23rd Ave. S., Suite 600, Fargo
Readers can reach Forum reporter Wendy Reuer at (701) 241-5530