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Published September 26 2012

Myspace tries another revamp with the help of Justin Timberlake

NEW YORK — “Who am I to say I want you back? When you were never mine to give away.”

Those are the opening lines of a song that accompanies a “New Myspace” promotional video. The once-mighty social network is trying to stage yet another comeback with the help of Justin Timberlake. The new site, for which people can request an invitation, looks a bit like an entertainment-focused version of Pinterest, with a dash of Twitter and Facebook thrown in.

But Myspace has tried redesigns before, to no avail. Will it work this time?

“If you break my heart a second time, I might never be the same,” continues the song, “Heartbeat,” by the group JJAMZ.

From the sound if it, Myspace wants to win the hearts and minds of tech-savvy hipsters. Founded in 2003 and initially a fast-rising star, Myspace attracted mostly teenagers and twentysomethings, offering them a place to express themselves online. It peaked in 2008 with some 76 million U.S. visitors in October. The site lost its footing as the fun of customizing profile pages began to bore its users and the site's heavy use of banner advertisements slowed the speed at which pages loaded. At the same time, people were already migrating to Facebook, which counted users 35 and older among its fastest-growing demographic.