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Anna G. Larson, Published September 20 2012

Back to the 80s: Flashback fashions return

FARGO - Teresa O’Day and Ajit Berg were speechless when they heard the word “scrunchie.”

“Uh … OK, no,” O’Day said, the owner of downtown boutique Proper & Prim. “I don’t think I’ll be wearing scrunchies anytime soon.”

Berg paused.

“Scrunchies are just ... I always think of that ‘Sex and the City’ episode,” said Berg, former personal shopper and stylist for Barney’s New York who lives in Fargo and writes a monthly fashion column for SheSays.

Often considered one of the worst fashion statements of all time, the scrunchie comes under scrutiny in that famed episode of “Sex and the City,” where main character and fashion-obsessed Carrie Bradshaw proclaims the scrunchie the accessory no “real” New York woman would wear. The infamous hair tie made waves again this summer after being spotted on many Olympic gymnasts in London.

While the scrunchie might not be making its comeback locally, other ’80s trends like studded clothing, printed pants, crop tops and neon are popping up on the streets and in stores, O’Day said.

“I think trends are always coming back in different ways,” she said.

The key to pulling off trends is subtly, Berg said.

“Just do a touch,” she said.

O’Day recommends pairing trendy items with something simple and basic.

“Don’t pair an ’80s top with an ’80s bottom,” she said. “You don’t want to look costume-y.”

O’Day describes her personal style as “hard to pinpoint,” but said she always keeps her look feminine.

“Skirts and dresses are a staple in my wardrobe,” she said.

Some of her favorite stylish celebs include Mary-Kate and Ashley Olson, Alexa Chung, Zooey Deschanel and Michelle Williams.

Berg prefers to look timeless and a little bohemian, referencing Kate Moss as her style icon.

“She does classic but also feminine,” she said.

Emma Stone, Blake Lively and Zoe Saldana round out her list of Tinseltown’s most stylish ladies. Berg said she’s drawn to classic, effortless style.

“I’m bohemian with a feminine twist, and also a little French style,” she said. “I like things that don’t go out of style – classic.”

The two fashion savvy locals offer their opinions on ’80s flashback fashion trends.


O’Day: “To me, studs are very ’80s. A lot of people are really into that right now – especially the embellished collars. It’s just on the collar, so it’s not like your entire shirt is studded. Studs are very reminiscent of the past.”

Berg: “I love studs. I like studs that are French, not studs that are biker. Lanvin studded. French studded. Not biker babe. French studded is cool. A lot of times they’ll put it on silk, or things that are more feminine.”


O’Day: “It’s all about flashes of neon. Instead of a neon shirt, it will be a neon chunky knit sweater, where you don’t expect the neon.”

Berg: “I’m not crazy about the neon. It’s fun for now, but I don’t think it will be in the future. I like to buy things that last. I don’t mind neon as a jean or a scarf, but in general, it’s a lot of carry off.”


O’Day:"Everybody is loving those, just because they’re something different. They’re done in a more sophisticated way now.”

Berg: “I think it’s such a hard look to carry off, it’s really not for every body shape. They’re fun though, just not for everybody. I liked it in some of the jeans.”


O’Day: “I love the crop tops with something high waisted so it’s just a little sliver of midriff, and you don’t have your whole stomach showing. It’s a nice way to wear that trend.”

Berg: “I don’t like crop tops at all. I always think less is more.”