Anna G. Larson, Published September 18 2012
Metropolitan Apartments in Fargo offer trendy rental living
The new Metropolitan Apartments at 45th Street and 30th Avenue South in Fargo is trying something a little different: a hotel-like experience for renters.
In fact, its owners prefer the complex just be called The Metropolitan.
“It’s got that upscale feel like a hotel, and you’re proud of where you live – it’s not just an apartment,” says Brianne Hoffman, marketing assistant at Roers, which opened the 45-unit four-floor building on Aug. 1.
The typical two-bedroom at The Metropolitan features an in-unit washer and dryer, stainless steel appliances, upgraded light fixtures and countertops, a kitchen backsplash, large windows, 9-foot ceilings, a walk-in closet and spacious bedrooms. Heated garages with heated corridors that connect each garage are available for renters, too.
“It’s modern, but cozy, and it’s not a cookie-cutter apartment,” says building manager Jeri Juran, who has managed apartment complexes for 25 years. “It’s not the same blond cabinetry and carpet.”
Maple cabinets, cool-colored walls, vibrant artwork and modern light fixtures lend themselves to the building’s metro vibe.
Residents have access to community spaces like the rooftop terrace and a sunroom on the fourth floor.
People touring The Metropolitan often comment that the complex feels more like a condo or hotel than an apartment building.
“We’re setting ourselves apart by being modern and upscale,” said Tara Willis, residential property manager for Roers in Fargo.
Owners pointed to growing businesses like Sanford Health and Microsoft, and the frequency of people who own multiple properties, for sparking the need for Fargo to offer more maintenance-free upscale living.
“We’re getting more out-of-state business people who are hesitant to buy a house right away, but they don’t want just any apartment,” Hoffman said. “South Fargo has grown so much, and there are more and more people who have lake homes and a home in Fargo who don’t want to mow two lawns anymore.”
A 2002 survey of 400 Fargo renters conducted by Davison Research & Consulting revealed that convenience and cost are the top two reasons people prefer renting over buying in Fargo.
Units at The Metropolitan start at $950 a month for a 780-square-foot one-bedroom, $1,200 for a two-bedroom, and $1,500 for a three-bedroom.
Twenty percent of the building is occupied and a second building phase is set for the future, Hoffman said.
Those who currently live in The Metropolitan range from families to retirees to business people, Hoffman said.
“It’s everyone from college upperclassmen who want to escape the typical college scene to retirees who want a maintenance-free home. It appeals to anyone who wants upscale, home-y living,” she said.
To learn more
www.metropolitanfargo.com, or (701) 356-RENT (7368)
View Metropolitan Apartments in a larger map
Readers can reach Forum reporter Anna G. Larson at (701) 241-5525