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Source: ABC News, Published August 31 2012

Hot Topics: Bic pens ‘For Her’ infuriates shoppers

A new pen introduced by Bic has the Internet buzzing – and biting. The “Bic Cristal for Her” is a ballpoint pen that comes in pastel colors and boasts an “elegant design – just for her!”

Shoppers have taken to the reviews section of Amazon to write hundreds of snarky, and often sarcastic, “reviews” of the pens.

One reviewer, writing under the name breemeup, is highlighted as “the most helpful favorable review” on Amazon since she gave the pens five stars. The title of the review is “I am writing this in the kitchen.”

“Finally! For years I’ve had to rely on pencils, ...” the reviewer wrote. “I had despaired of ever being able to write down said recipes in a permanent manner, though my men-folk assured me that I ‘shouldn’t worry yer pretty little head’. But, AT LAST! Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!”

Bic’s list of the pen’s “key benefits” includes a tinted barrel that is thinner “for a better handling for women” and the “plug color matches ink color,” making the pen aesthetically pleasing.

What SheSays: Genderized office supplies? Ridiculous.