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Sherri Richards, Published August 29 2012

Thursday review: Wet Brush a true snarl solver

FARGO – Perhaps the greatest struggle between mothers and their young daughters is the battle of the hairbrush.

I remember as a child shouting pained screams as my mom brushed my hair. Now I’m the mother of a 4-year-old daughter and am getting a taste of my own medicine.

No matter how careful I am with the brush, Eve cries and screams. Her dad usually gets the job of detangling her hair, as he seems to have a gentler (or at least more patient) touch. When Craig’s not available, I douse her head in Johnson’s No More Tangles spray.

So I was eager to try The Wet Brush, promised to make detangling wet hair quick and painless. Its “revolutionary” bristles would tame even the thickest, most stubborn hair, its marketing materials promised, also stating the brush is perfect for men, women and children, as well as extensions and wigs.

I was intrigued by the thin and flexible bristles as soon as I held The Wet Brush in my hands. They bent easily under my palm, but bounced back quickly.

I first ran the brush through my hair after a swim. I was impressed how easily it slid through my chin-length bob.

Then I handed the brush to my husband to try. “Wow,” he said, adding that it felt good. The Wet Brush had lived up to its promotional appeal to men: that it offers a stimulating scalp massage.

Of course, the biggest challenge would be Eve’s drenched ringlets. I convinced her to let me try brushing her hair after her bath instead of Dad. She reluctantly agreed.

The Wet Brush slid through her hair like a hot knife through butter. Three swipes and her hair was smooth and snarl free.

Eve was as pleasantly surprised as I. “You’re not hurting me anymore!” she exclaimed.

I tried the brush on her dry hair the next morning. While not as impressive as it is on wet hair, we got the job done with less pain than usual.

After all that brushing, I noted how few hairs were left in its bristles, another one of the brush’s claims.

The Wet Brush’s performance is especially surprising given its relatively inexpensive price tag. It retails for $14 on the brush’s official website, but I found several options on Amazon for $8.

The original Wet Brush comes in a variety of bright colors. For a few dollars more, it’s available in metallic colors, patterns or in a paddle shape. A smaller “squirts” size brush is also sold.

I wouldn’t pay more for a fancy finish. But this brush’s bristles fulfill its lofty promises, and are worth every penny.

Bottom line: The Wet Brush is marketed as the “best detangling brush ever.” I give it two ponytails up.